Smokie
The Legacy Tour
Overview
Smokie is a rock band with fans across generations. They asked for one thing, ads that respect the band's history and fill every seat. We made all the content and ran all the paid ads.
Approach
We shot short videos and photos that felt true to Smokie and opened strong in the first seconds, with one look across every format. Ads to new fans brought people in, and reminder ads helped those who hesitated to finish buying.
Results
Every arena on the tour sold out. You can see the full ticket sales and return on ad spend in the result boxes on this page.
